As part of our professional development module we had a guest speaker, Ryan Stanfield, from Kaizen Brand Evolution give us a presentation about his company. Kaizen Brand Evolution is a graphic design agency in Belfast. They aim to use their experience to design and produce brands that differentiate from other businesses on the market.
We specialise in Brand Identity, Graphic Design, Digital, Packaging, Websites and Animation.
Kaizen Brand Evolution’s goal is to design unique work; reflecting their clients values and wants. They create branding for a diverse range of companies, including examples such as “Applegreen” and “bare Bun”. Ryan informs us, through the companies experience, they are able to effectively and successfully communicate the customers beliefs and values.
Ryan told us about their Applegreen brand refresh. They wanted to update their online presence, while refreshing the physical elements as well. They used friendly colour palettes and appealing graphic images to attract their audience. He discussed that the rebranding required a lot of planning and experimentation with many different members of the team.
Kaizen Brand Evolution provide communication through their own branding. Clients are able to maintain contact through the online blogs as well as the newsletter. They offer advice on how to grow your business by sending you helpful emails on their process.
